The Future of Personal Care Wipes in a Changing Retail Landscape to 2024

In 2019, personal care wipes will consume 763,700 tonnes, or 16.2 billion square meters of nonwovens, valued at $9.3 billion in retail sales. By 2024, this is projected to reach 1.0 million tonnes, or 23.0 billion square meters of nonwovens, and a value of $12.5 billion.

Table of Contents Key Facts and Figures

What will you discover?

  • Which raw materials and nonwoven processes will see the greatest demand through to 2024
  • What the major growth applications for personal care wipes will be across 2019–24
  • How key consumer and technology trends will shape the future of this market
  • What the major brand owner and retailer strategies for personal care wipes will be.

What methodology is used?

This Smithers study is founded on an extensive program of expert primary and secondary research.
 
Primary research included targeted interviews with key market and technical staff across the world value chain for nonwovens. Principal participants interviewed included personnel from producers, raw material suppliers, equipment builders, personal care brand owners, retailers, and selected industry consultants.
 
Secondary research included information acquired from technical literature, reports, papers, conference proceedings, company information, and other trade, business and government sources.
 
This was moderated through Smithers’ research methodology and cross referenced with its expert database spanning the global nonwovens industry and related industries.

Who should buy this report?

  • Nonwoven manufacturers and converters
  • Raw material suppliers
  • Nonwoven equipment manufacturers
  • Brand owners and retailers in the wipe and personal care sectors
  • Industry consultants and analysts.
FREE REPORT - THE IMPACT OF COVID-19 ON THE NONWOVENS INDUSTRY
 
When purchasing a copy of this report you will also recieve a free copy of our brand new report THE IMPACT OF COVID-19 ON THE NONWOVENS INDUSTRY.

COVID-19 will create permanent changes in nonwovens demand. This new report builds upon solid socio-economic data and expert technical/market insight to assess the magnitude of these changes.

The report presents three scenarios, and models how the markets are likely to evolve in the immediate short-term and over the next five years, based on an in-depth assessment for each end-use application in both disposable and durables nonwovens product.
 
The three scenarios – mild impact, probable impact and pessimistic – each show how the global nonwovens industry is one of the more fortunate (or at least some segments are). Most of the nonwovens industry has been designated as essential and remained open. Much of this can be attributed to the critical need for nonwovens based personal protective equipment (PPE), face masks, other medical fabrics, and disinfectant wipes. These products have seen significant increases in demand. Baby diapers, baby wipes, feminine hygiene and adult incontinence products, water and air filters, and agricultural fabrics are unaffected and deemed necessities. Other segments, like construction, automotive/transportation, and related end uses, have been hard hit and will experience negative effects for several years.
 
As part of the methodology, Smithers experts – led by nonwovens expert Phil Mango - interviewed nonwoven suppliers and end-users across the global value chain to ensure the market data and analysis is grounded in reality. The economic foundation of the model is the April forecast from the IMF.
 
Most nonwoven companies have actually seen increases in demand, some dramatic (e.g. meltblown for face mask), although this is not the case in all applications. Investments in some high demand nonwovens have seen rapid and significant investment. Fortunately, most nonwoven producers are diversified into both disposable and durable nonwovens.
 
This report is a critical tool to help navigate this disruption, identify potential threats as well as opportunities, and aid strategic planning as the entire nonwovens industry faces a truly disruptive event that will accelerate many longer-term trends.
 
Smithers is providing this report immediately to existing customers of this report.

Name The Future of Personal Care Wipes in a Changing Retail Landscape to 2024

Date 16/10/2019

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