The following policy is based on the insights gathered from internal key stakeholders and the external competitive environment.
The branding team’s recommendation at this time is to use the Smithers logo as is without translating to native countries’ languages. The Smithers company name may be translated into native countries’ languages in the body text.
This recommendation is based on the current state of Smithers and competitive environment. As Smithers grows and changes along with the markets served, we will revisit this recommendation, if needed.
If you believe you have any information or data that would support a change to this policy, please reach out to the brand ambassadors team to discuss. The brand ambassadors team consists of Rachael Boryk, Brian Glymph, Robert Levinson and Garrett Moore.