An omnichannel strategy is concerned with the quality of brand-customer engagements both online and offline and the seamless interconnectivity of the channels. As more brands are turning to omnichannel to become more customer-centric and to increase engagement, what impact is this strategy having on the packaging supply chain? How can the latest packaging formats be integrated into a successful omnichannel strategy?
Our latest infographic explores the impact of omnichannel on e-commerce packaging, including:
- Growth of e-commerce
- Key drivers and trends
- Industry forecast
- Growth by packaging type
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