The Future of European Food & Drink Packaging to 2028

This report provides in-depth, quantitative forecasts for food, drink and food-service packaging consumption in Europe

Table of Contents Key Facts and Figures
  • Major markets in Europe will use a total of 819.6 billion food and beverage packs in 2023
  • This is forecast to increase at a 1.65% CAGR, to reach 889.4 billion units in 2028
  • Food-service outlets will use 229.4 billion packaging elements in 2023, increasing to 269.4 billion in 2028.
This report provides in-depth, quantitative forecasts for food, drink and food-service packaging consumption in Europe segmented by packaging type, material, retail channel, end-use application, and key national market.

There is qualitative analysis of the key factors shaping and driving future demand for different food and drink packaging technology across the five years to 2028.

Over 400 tables and figures provide data by tonnage and packaging units to deliver strategic insight in a format that is easy to use and cross reference. 

Our exclusive content  
  • Authoritative forecasts for historic, current and future consumption of 32 different food, beverage and food-service packaging formats and 21 different product types
  • Comparative analysis of the differing end-user demands for all of Europe’s key national markets
  • Comprehensive insight of the impact of evolving consumer preference, design, filling technology, regulatory, economic, and retail factors. 
What will you discover?  
  • Most food and drink markets in Western European countries are highly mature, with annual growth relatively modest. Growth has therefore been higher in less saturated markets, such as Poland
  • With sustainability remaining high on the agenda, paper and board packaging has been a dynamic sector in recent years – many leading food multinationals have switched to this form of packaging, ditching plastic where possible
  • Recent growth has been modest in sectors such as confectionery, savoury snacks and carbonated soft drinks across much of Europe, as consumers actively seek out healthier alternatives to these products. 
The Smithers methodology  
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.    

Who should buy this report?  
  • Packaging converters
  • Raw material suppliers
  • Food and beverage brand owners
  • Supermarket and food-service retailers
  • Consultants and analysts
About the author
Jonathan Thomas has been active in the market research and information field for almost 30 years. Jonathan has worked for Key Note and Leatherhead Food Research, and as a freelance consultant with Smithers since 2016. During that time, he has researched and authored reports covering various sectors of the global packaging industry.
The Future of European Food & Drink Packaging to 2028

Name The Future of European Food & Drink Packaging to 2028

Date 30/11/2023

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