In 2017 the analogue print industry was worth $734.5 billion; by 2027 this market is expected to be worth $721.4 billion. Digital print in 2017 was worth $122.9 billion, and is expected to reach $189.8 billion by 2027. Between 2022 and 2027 the analogue printing industry is expected to witness a growth rate of 0.8%. The digital printing industry is expected to witness a growth rate of 5.7%.
This report examines how competing printing techniques contend for market share. While printing shorter runs is cheaper for digital printers, longer runs are more economical for offset presses; turnaround time is quicker for digital printing, while offset presses take much longer to complete jobs. Colour quality and consistency for offset is perfect each time, whereas for digital there is always a chance there will be a glitch in the toner cartridge. This report looks at trends affecting the demand side of print and printed packaging over this five-year period, and reviews how print production and technology supply chains are responding to these trends.
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What will you discover?
- Analysis of the main drivers behind changes in the demand profiles in the market over time
- The key technology advances in both analogue and digital printing technology – covering hardware, consumables and software
- An in-depth investigation into how different printing techniques are affecting 11 different printed products.
The Smithers methodology
- How the offset and digital markets interact with each other; the report provides an in-depth investigation into the relationship between digital and offset printing
- Analysis of the differing print techniques and how they are ebbing and flowing in use throughout the industry
- The issues and trends the print market is facing, and the subsequent impact upon print techniques.
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
Who should buy this report?
About the author
- Raw material producers
- Inks and consumable producers
- Print converters
- Print equipment producers
- Independent consultants and analysts
Jon Harper Smith has close to 40 years’ experience in the printing industry through his time working with Fujifilm and has extensive experience of industrial and package printing businesses with particular focus on industrial inkjet and flexo processes. He has a proven ability to develop complex cross border businesses involving the provision of highly technical products that meet strict end-user specifications.