- Web-to-print is the commercial printing of products ordered through a specialist e-commerce platform
- In 2023 the market for web-to-print will total almost $25.1 billion, up from $21.4 billion in 2018
- The sector has grown significantly faster than the overall print and packaging markets and this trend will continue to 2028 with an average CAGR of 5.6% in value, and 7.1% in print volume.
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- Web-to-print is the only route to market for some companies, and is used by many others looking to improve the levels of service they offer to their customers without increasing their administrative staffing costs
- As the technology has matured the make or buy decision for many print service providers has become a difficult strategic choice
- A growing number of companies are choosing to use trade print suppliers, focusing on the customer relationship rather than print manufacture.
- Many of the leading suppliers are broadening their product mix, and players from other sectors are offering print services
- Beyond graphical print there is personalised and short-run printing of clothing, notably T-shirts; wallpaper and décor; and various promotional or miscellaneous items, including gifting applications
- Another key sector is in packaging and labels. In 2023 more packaging converters are offering new artisan brands the capability of specifying and ordering high-quality labels, boxes, pouches, bags, and cans in a more efficient process than that offered by traditional packaging converters.
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
Who should buy this report?
- Equipment suppliers
- Printing companies
- Packaging converters
- Brand owners and retailers
- Industry consultants and analysts
Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.
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