The global market for anti-counterfeiting, brand protection and security packaging is currently worth an estimated $3.24 billion, with market value forecast to increase at a CAGR of 5.6% to reach more than $4.26 billion by 2026.
COVID-19 has led to an increase in the quantity of counterfeited products in many parts of the world, due to restrictions in global trade. This, coupled with the huge growth of the e-commerce industry in 2020, has increased demand for anti-counterfeiting and brand protection solutions.
Key growth areas include pharmaceuticals and luxury goods, and track-and-trace solutions are one of the best performing technological sectors, as supply chain transparency has become a steadily more important issue for brand owners. The industry is increasingly seeking out more holistic solutions (i.e. those which combine overt and covert features) to counter the growth in counterfeit goods.
Our exclusive content:
What will you discover?
- Market value size and forecasts by world region, packaging technology type and end-use sector
- A detailed analysis of how technological advances are shaping the industry
- Review of the growing e-commerce penetration and global trade patterns
- Analysis of recent regulatory developments.
The Smithers Methodology
- Changes wrought by COVID-19 and how these have affected the presence of counterfeit goods
- Historic, current and future demand for all key anti-counterfeiting components
- Pinpoint key future growth areas and identify factors driving these changes
- Identify market challenges and likely technological innovations.
This report is based on a new and exclusive assessment of how the market has developed since 2017 and likely directions for the period leading up to 2026. Market estimates are based on primary and secondary data gathered during Smithers’ extensive research programme. Primary research included interviews and feedback from leading brand owners, as well as suppliers of the various technologies used for brand authentication and anti-counterfeiting purposes. Secondary research included production data and trends in key end-use markets and statistics from various government and industry association websites. The latest figures take account of how Covid-19 has affected the global packaging industry and accelerated the trend towards e-commerce and/or online purchasing within end-use sectors.
Who should buy the report?
About the author:
- Suppliers of security packaging solutions
- Converters and technology integrators
- Coding and marketing print suppliers
- Logistics and distribution companies
- Industry consultants and analysts.
has worked in the market research and information field for almost 30 years. Jonathan has worked for Key Note and Leatherhead Food Research, and as a freelance consultant has worked with Smithers since 2016. During that time, he has researched and authored reports covering various sectors of the global packaging industry, as well as preparing white papers and presentations.