Yorke will be responsible for planning and overseeing the company’s strategic communications initiatives, including helping to guide the public relations function for all of TSG’s member companies. Yorke will report to Smithers Group Vice President of Marketing and Strategy, David L. Schwarz. His hiring represents a new focus on public relations resulting from TSG’s growth in recent years.
“Erik is a proven PR strategist, having developed and guided numerous successful campaigns on behalf of clients in the medical and manufacturing industries,” said Schwarz. “His ability to distill complex, scientific concepts and make them accessible to a variety of audiences makes him a great choice to help us expand the scope of our PR activities to serve our growing organization.”
Prior to joining TSG, Yorke operated his own consulting company focused on providing expert PR counsel and scientific content marketing to clients in the medical device, diagnostics, contract research and pharmaceutical industries. He has previously worked for such recognized and respected PR agencies as Fleishman-Hillard and Landau Public Relations.
For more information about Smithers visit www.smithers.com.
About The Smithers Group
Headquartered in Akron, Ohio, The Smithers Group includes Smithers Apex, Smithers Avanza, Smithers Pira, Smithers Quality Assessments, Smithers Rapra, and Smithers Viscient. Each Smithers Group company provides technology-based services focused on a defined market. As a group the diversity of market sectors and technologies provides stability and a platform for long-term growth. By integrating science, technology and business expertise, Smithers goal is to add value throughout the life cycle of our clients’ products, by utilizing testing, consulting, information, and compliance services. All Smithers companies are known by their clients as Trusted Providers of Innovative Solutions. For more information, visit www.smithers.com.