Smithers Consulting
Find out how our knowledgeable industry experts can help guide you.
A SWOT analysis is used for businesses to determine their current internal and external positions within their industry. SWOT stands for strengths, weaknesses, opportunities, and threats. The internal factors are strengths and weaknesses while the external factors include opportunities and threats. This article serves as a general SWOT analysis for certified organizations. While many of these factors are applicable, it is important to know that each individual business will have different internal and external factors.
The strength section analyzes the internal organization environment. This is used for businesses to understand what strengths that are already in place that can be utilized for future opportunities. Strengths for certified organizations include:
The weaknesses section examines the shortcomings of the organization that has the potential to hinder future endeavors. Weaknesses can include:
The opportunity section highlights the potential endeavors in which a business could invest or expand. Opportunities could include the creation of new products, the formation of partnerships with other organizations, and expansion into other industries. Other opportunities include:
The final section, threats, evaluates the external factors that could affect the organization’s ability to engage in new opportunities. Threats can include: