ISO Certification Expectations
Find out what you should be expecting from your Certification Body.
Your management system certification represents the culmination of a lot of hard work, collaboration, investment, and careful decision making, and finally your company has received its ISO 9001:2015 certificate. So, what does your organization do now? Put the ISO 9001 certification up on the wall of your office or factory floor, and call it a day? For some this may be exactly how this scenario ends, but should it be?
Not quite. After everything that was put into getting to this point, there are still more benefits to glean from ISO certification than simply meeting customer contract requirements or nurturing a sense of internal accomplishment. There’s an opportunity for every company that has become newly certified to an ISO standard, to include this accomplishment in their marketing efforts – for lack of a better term, we’ll call it Certification Marketing, and Smithers can help you do it.
Here are three simple marketing techniques you can apply to help promote your ISO certification achievement:
**Example only, not official rendering, not for reuse.
Like so much in the marketing landscape, the strongest factors in building trust with potential, and current customers comes down to benefits communicated. Often, these benefits take the form of competitive pricing or a world-class experience, however Certification Marketing should not be overlooked in its ability to help you attract client as it stands as another tool in your toolbelt of benefits - Conveying your ability to deliver on the quality side of the equation, which is almost always in a key part of purchasing decisions.