There is increasing demand for shorter and faster print runs across graphics, packaging and publication printing. The key drivers responsible for this fundamental shift include: the changing face of retail – especially the COVID boom in e-commerce; a renewed focus on sustainability, which will support a trend towards less waste; and supply chain efficiencies, to include the reshoring and regionalisation of print.
Smithers' latest infographic covers the major trends
driving demand for short and long print runs, as well as examining the relationship between cost per print
and run length
across different print processes.
Download your copy now to discover:
- What is a print run?
- Cost per print versus run length
- Drivers for short and long print runs
- Analogue versus digital print; strengths and weaknesses in the context of run lengths
- Supply chain shocks and strategies and their impact on print runs.