Plastic packaging makes up 45% of the global packaging industry
by volume, and the vast majority of it is virgin plastic. Brands have set challenging and ambitious goals to reduce their use of virgin plastic and are using a range of strategies to try to achieve them.
recent expert white paper - 5 Strategies Global Brands are Deploying to Achieve Plastic Reduction Goals - dives deep into how brands are tackling this issue, with particular insight into:
- Switching to fibre-based or biodegradable and compostable packaging
- Increasing PCR content through product design and value chain collaboration
- Increasing PCR content by leveraging advanced recycling
- Deploying reusable and refillable packaging
The white paper also evaluates different plastic reduction strategies in the current landscape, and their predicted future state.