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Tips for Promoting Your ISO 27001 Certification
Once a business has achieved ISO 27001 compliance, it is important to promote the achievement both internally and externally. Here are some tips on how to successfully promote the ISO 27001 certification.
Promoting ISO 27001 certification internally
Although certain members of the leadership team likely understand the general concept of ISO 27001, there may not be a full grasp of how ISO 27001 can benefit the entire company. Some business unit leaders may mistake ISO 27001 as merely relevant to the IT department, for example.
Different leaders will want to know different things about this time-consuming investment the company has made. It is useful to craft specifically targeted internal news releases or memorandums for different leaders or executive departments.
In communications to the CEO, it is a good idea to frame ISO 27001 compliance as evidence the company is focused on improvement, achieving internationally recognized excellence, and potentially addressing client/customer concerns about the security of their data.
The CFO naturally will be interested in the ROI of the effort. When promoting the achievement of ISO 27001 compliance to the financial head of the company, offer language about how ISO 27001 compliance will help lower the risk of data breaches (not 100% eradication, but significant steps forward). Moreover, the processes incorporated into the ISO 27001 standard can help the company run more effectively and efficiently. The chance of costly penalties also will be reduced with ISO 27001 compliance achieved.
Sales and Marketing executives will want to know how the new certification sets apart the company from its competitors. An ISO 27001 certification can also be a difference maker if a prospect is choosing between two or more companies.
Make sure it is clear internally that ISO 27001 is a top-down standard and that monitoring, planning, and actions belong to everyone in the company. Where data security is concerned, the chain is only as strong as the weakest link.
Promoting ISO 27001 certification externally
Is it important to promote your achievement to prospects and clients? Absolutely. While your audience may not be familiar with ISO 27001 and what it entails, here is what does matter to them:
There are several ways you can deliver these messages. Among the easiest is to add the ISO 27001 badge to your business cards, email signatures, and website. Just be sure to adhere to the guidelines about how to use the badge appropriately. There are strict rules about what you can and cannot do.
Adding a page to your website about the ISO 27001 standard and your achievement is beneficial both as a way to promote the news and also to differentiate your company in search engine results. Outline what compliance with ISO 27001 means to your clients and customers. Drive traffic to the page via other marketing channels like social media or email marketing.
Do not be shy about announcing your achievement via a press release or a social media post. Achieving ISO 27001 compliance is something to be proud of, and it certainly is worth alerting your clients, competitors, and prospects that you have achieved this goal. Make sure your messaging keeps your audience front and center.
Those are some tips on how to make the most out of achieving ISO 27001 compliance. If you would like to learn more about this ISO standard, contact us today.