The global printing industry
is forecast to reach $821 billion by 2022, driven by growth in packaging and labels, rather than graphic applications, and digital rather than analogue printing, according to a new market report by Smithers
The Future of Global Printing to 2022
provides a detailed five-year forecast of the global printing market. Based on expert research and analysis, this report contains more than 325 tables and figures revealing essential industry trends and information on technology.
Global printing markets
are changing, many publishing products have electronic versions replacing previously printed volumes. E-books, on-line newspapers and magazines are taking significant sections of their respective markets; while directories, catalogues and brochures have electronic alternatives; more transactions are electronic reducing demand for currency and cheques; and advertising spend is moving into new areas including on-line. These factors, alongside the continued growth of social networking, result in declining volumes of many print products, but not packaging and labels where demand is growing.
The print technology in use is also changing. Digital print will continue to grow as it allows a greater variety of print customised to the recipient to be produced economically, and fundamentally the content can be determined much closer to the end user. Digital's share of the whole market increases in value terms from 15.7% in 2017 to 19.3% by 2022, as the next generation of presses push the productivity and quality to boost the competitive position of digital technology.
While the printing and printed packaging sectors are global, regionally there are very different market developments with the more mature sectors providing technology transfer and second hand equipment into the emerging regions. Many customers are global, with advertisers, publishers and packaging buyers demanding high-quality, consistent products everywhere.
Asia leads in value and print volume with overall growth, although the picture varies between countries. Asia is not a single market, the mature Japanese market is declining while markets in China and other low-cost countries are growing. There is a disconnect between regions with highly developed print sectors – North America, Western Europe, Australasia, Japan, South Korea, Singapore and Taiwan – and other Asian countries, Latin America, Eastern Europe, the Middle East and Africa, where print markets are less developed.
The Future of Global Printing to 2022 provides a detailed five-year forecast of the global printing market. Based on expert research and analysis, this report contains more than 200 tables and figures revealing essential industry needs and information on technology.