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Three forces reshaping the wipes market

Three forces reshaping the wipes market

Despite geopolitical disruption, inflation and high energy costs, the global wipes market is still growing at two to three times the rate of GDP. In this episode of the Smithers Insight Podcast, Eve De Clerk talks to Phil Mango, author of Smithers’ nonwovens reports, about why wipes are holding up so well and the trends set to define the market for the next decade:

  • Demographics – why the market’s traditional engine is losing share in mature regions, and which categories are taking its place
  • Plastic-free – how one European regulation became the number one driver of wipes product development worldwide
  • Flushability – why a new, agreed industry standard could be closer than ever.

Find out why Phil believes wipes will remain one of the most attractive markets in any industry for decades to come.

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