In 2021, the global digital print for packaging and labels will total $18.5 billion. This share will climb to 7.2% in 2026 but the print volume share is lower. In 2020 digital print for packaging volumes increased sharply, while the total printed packaging sector fell, by 1.5% in value.
This report covers the trends and drivers for the adoption of digital printing, with the barriers to adoption. It discusses the latest technology developments that are shaping future package manufacture, together with the changes in the retail environment that determine how supply chains work. Projected recovery from 2021 is forecast despite early lockdowns in many countries. Packaging and labels are the drivers for this growth as all graphics see falls, with publishing continuing to decline. Graphics overall sees a small growth between 2020 and 2025, this is primarily due to recovery in the graphical sector while publishing continues on its downward track.
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What will you discover?
- Digital labels and packaging technology continues to be a dynamic sector, rapidly developing print systems complemented with workflow and finishing technologies. New announcements and launches abound, from equipment manufacturers, ink and toner suppliers, drier manufacturers, substrate suppliers and workflow providers
- The impact of COVID-19 in 2020 caused the total print and printed packaging market to drop in 2020, although some consumer supply sectors fared very well.
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- Digital printing is firmly ensconced into the production armoury of an increasing number of label and packaging converters. It helps to improve production efficiencies and open new business opportunities
- The market recovered well in the latter part of 2020, and there were disruptions to many packaging and label supply chains, with sharp price increases for many substrates which contributed to the recovery in value.
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with packaging material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
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About the author
- Producers of raw materials
- Producers of inks
- Packaging users and consumables
- Producers of equipment for digital print
- Packaging converters
- Packaging users
Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored several off-the-shelf market studies, including Smithers’s flagship title The Future of Global Printing, and has provided strategic consultancy services to a range of clients across the value chain.