- The global market for anti-counterfeiting, brand protection and security packaging is worth an estimated $3.62 billion in 2022
- Market value is forecast to increase at a CAGR of 4.9% to reach more than $4.61 billion by 2028
- The industry is driven by the growing adoption of new innovations and technologies as well as the worldwide spread of counterfeit goods.
The conflict in Ukraine, the energy crisis and high inflation have contributed to a weakening of the global economy and disruption of supply chains. Opportunities to trade in fake goods – such as pharmaceuticals, cigarettes, and apparel – are being exploited by criminal organisations selling counterfeits, with China the dominant country of provenance. The rise of influencer marketing has been accompanied by an increase in counterfeit goods intentionally sold and purchased online. The report explores the rise in counterfeit goods and the impact on security packaging. Brand owners are responding to the threat with smart and connected packaging specifically designed for e-commerce.
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What will you discover?
- Historic, current and future market forecasts by world region, security technology, and end-use sector
- A detailed analysis of how technological advances are shaping the industry
- Review of the growing e-commerce penetration and global trade patterns
- Analysis of recent regulatory developments
- Analysis of market trends driving growth in the anti-counterfeiting, brand protection and security packaging market.
The Smithers methodology
- The trade in fake medicines continues to grow. Illicit food products are increasingly sold online and this trend is set to continue. There has been a sharp increase in counterfeit tobacco products
- Sustainability goals are driving digital traceability. The EU proposal to introduce Digital Product Passports will require products to have digital identities and presents the industry with new opportunities for anti-counterfeiting authentication.
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
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About the author
- Components producers
- Technology suppliers
- Packaging converters
- Brand owners and retailers
Duncan Reid has 33 years’ experience in the currency sector as project manager and market analyst, specialising in banknote security features and forensic analysis of counterfeit banknotes. He has authored a number of security reports, including The Future of Digital Printing for Secure Documents to 2027 and The Future of Physical vs Digital Currency: Banknotes in a Digital World to 2032 for Smithers.