In 2032 digital print will account for almost a quarter of the global value of all print and printed packaging by value, worth $230.5 billion. Inkjet accounted for 61.4% of digital print value with 62.4% of volume in 2022. This will increase to 74.1% of value and 77.5% of volume in 2032.
The Future of Digital Printing to 2032 provides a detailed, long-term assessment of global digital printing. Digital print markets will develop inside the broader print market, which is shifting towards an increasingly digitalised world. Print markets depend on end-user preferences that are subject to the wider economic situation as well as specific trends and drivers.
Technology developments are having a major impact on the prospects for digital printing: in digital print machines as well as in workflow and finishing systems. Inkjet and electrophotographic equipment developers will continue to invest in the technology along with ink and toner manufacturers and substrate suppliers.
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What will you discover?
- The impact of major trends and drivers – such as sustainability, retail and supply chain changes – shaping the future of digital print over the next ten years
- Print markets are driven by the latest technology developments. As a part of mixed-channel campaigns, print offerings are increasingly personalised for high spend consumers, which will boost digital print
- Big Data and improved analytics are providing more marketing insight into consumer preferences.
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- Most segments of digital print will see rises to 2032 except for transactional printing which declines along with direct mail, business forms and ID
- Packaging will see the biggest change, with digital print gaining traction in corrugated, cartons, flexible packaging, rigid plastics and metal over the period
- There will be more local production for print and packaging, and less reliance on single source just-in-time supply with back up and agility to allow quick response to changing market conditions.
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
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About the author
- Raw material and consumables suppliers
- Printing machinery and equipment suppliers
- Print end-users
- Consultants and analysts
Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored several off-the-shelf market studies, including Smithers’s flagship title The Future of Global Printing, and has provided strategic consultancy services to a range of clients across the value chain.