The Future of Retail-Ready Packaging to 2029

The global retail-ready packaging market is forecast to grow by 9 million tonnes to 2029, driven by economic and demographic influences, as well as industry-specific trends.
The global retail-ready packaging market is forecast to grow by 9 million tonnes to reach 43 million tonnes in 2029. Corrugated board has the largest market share, growing to 80% in 2029, at the expense of plastic packaging. The rise of consumer sustainability demands, and retailer preference for less labour-intensive packaging, have contributed to the shift away from plastic packaging. Corrugated retailready packaging is particularly expanding with a projected increase in die cut and fibre-based materials affecting formats such as plastic packs and shrink-wrapped trays. Retail-ready packaging refers to packaging systems that are typically made from corrugated board, solid fibreboard or rigid plastic. They are designed to alleviate the process of instore stock replenishment, and at the same time enhance the shopping experience for the consumer and provide benefits to the total supply chain. Systems can be referred to as shelf-ready, display-ready or shopper-ready. Key Questions What technological innovations are driving development in this market? What are the demographic/economic factors and how are they driving demand for retail-ready packaging? How will the regulatory landscape impact the market for retail-ready packaging applications to 2029? Who are the key players in this market? This report is essential to: Packaging raw material suppliers Packaging converters and manufacturers Retailers and brand owners About the author Stephen Harrod spent 11 years building a market research company in South Africa, focused on the paper and packaging industry in that country, following which he spent six years in the paper industry with Mondi and JAC Labels before relocating to the UK. He has been authoring reports for Smithers since 2006, with a focus on global paper and packaging markets.
Executive summary
Introduction and methodology 
  • Introduction 
  • Objectives 
  • Scope 
  • Methodology 
  • Definitions 
  • End-use sectors 
Retail-ready packaging – market drivers 
  • Introduction 
  • Global economic influences 
  • Population 
  • Urbanisation 
  • Gross Domestic Product (GDP) 
  • Household consumption expenditure (HCE) 
  • Demographic trends 
  • Smaller households and family units 
  • Smaller unit packaging 
  • Rise of pouch formats 
  • Internet and e-commerce 
  • Retail trends 
  • Market size 
  • Future prospects 
  • Leading players 
  • Discount model supermarkets 
  • ‘Westernisation’ of developing markets 
  • Trends in retail ready packaging 
  • RRP as a promotional aid 
  • Digital printing 
  • Interactivity 
  • Environmental performance 
  • Lightweighting 
  • Sustainability 
  • Standardisation 
  • Premiumisation 
  • Versioning 
  • Innovation 
  • Stimulus to flexible packaging 
Material markets in retail-ready packaging to 2029 
  • Introduction 
  • Market overview 
  • Corrugated materials 
  • Modified cases 
  • Shrink-wrapped trays 
  • Die-cut display containers 
  • Other fibre-based RRP 
  • Plastic 
End-use segments for retail-ready packaging to 2029 
  • Introduction 
  • End-use market overview 
  • Food and beverages 
  • Fresh food and produce 
  • Frozen food 
  • Chilled food 
  • Dry foods 
  • Baked products 
  • Savoury snacks 
  • Dairy products 
  • Confectionery 
  • Canned food 
  • Hot/powdered beverages 
  • Soups, sauces, pickles, oils and fats 
  • Baby food 
  • Pet food 
  • Beverages 
  • Soft drinks 
  • Water 
  • Juices and juice drinks 
  • Beer and cider 
  • Wine 
  • Spirits and other alcoholic drinks 
  • Non-food 
  • Household care products 
  • Toiletries and personal care products 
  • Other non-food products 
Geographic markets for retail-ready packaging to 2029 
  • Introduction 
  • Market overview 
  • Global rankings 
  • Volume 
  • Value 
  • Compound annual growth rate (CAGR) 
  • Value per capita 
  • North America 
  • US 
  • Canada 
  • Mexico 
  • South & Central America 
  • Brazil 
  • Other South and Central America 
  • Western Europe 
  • France 
  • Germany 
  • Italy 
  • Spain 
  • UK 
  • Other Western Europe 
  • Eastern Europe 
  • Poland 
  • Russia 
  • Other Eastern Europe 
  • Middle East 
  • Turkiye 
  • Other Middle East 
  • Africa 
  • Asia-Pacific 
  • China 
  • India 
  • Japan 
  • Other Asia-Pacific