A color is part of a visual language of how you communicate key points, add flair and create a memorable slide or piece of marketing content.
In most situations, try to adhere to using the colors below (hex, RGB and CMYK codes):
- Blue #0a2240 / R:10 G:34 B:64 / C:21% M:12% Y:0% K:75%
- Yellow #fedb54 / R:254 G:219 B:84 / C:0% M:14% Y:67% K:0%
- Dark grey #48484a / R:72 G:72 B:74 / C:1% M:1% Y:0% K:71%
- Light grey #cdcfd0 / R:205 G:207 B:208 / C:1% M:0% Y:0% K:8%
Adhering to these colors enhances the appearance of cohesion within our marketing material.
Obviously, there will be scenarios where other colors will be more suitable, use your best judgement on which is most appropriate.